Visions, hype and confusion: selling computing futures in institutional marketing
نویسنده
چکیده
Declining student numbers in the Information Technology field has prompted considerable discussion amongst academics in the past two years. Several authors (Young (2005), McGettrick, et al. 2004) have explored likely contributing factors and identified strategies for improvement. Key to many of those strategies is a change in student perception of the value of a career in computing. The authors commissioned a potential student to collect marketing material from New Zealand tertiary institutions on the premise that he was interested in pursuing a career in computing. The prospectuses were examined to determine what messages the student received about his chosen career path. A principal components analysis was conducted, which showed clear differences between two approaches – career or course focused. Institutions need to have clearly identified the value proposition that they offer to prospective students, including a clear model of computing.
منابع مشابه
The Impact of Drug and Alcohol Consumption and Socio-demographic Variables on the Age of First Selling Sex among Iranian Female Sex Workers
متن کامل
مدل ساختاری تاثیر راهبرد رفتار فروش انطباقی بر اثربخشی بازاریابی : نقش میانجی تاکیدات بازاریابیدر هنرصنعت فرش دستبافت
Change in sales behavior during customers’ interactions based on received information about the nature of their position gives more information about their situation and needs and finally it obtains customer satisfaction and marketing effectiveness. In this study, the impact of adaptive selling behavior and mediated role of marketing emphasis on marketing effectiveness of handmade carpet has be...
متن کاملMarketing Model for Modern and Contemporary Visual Arts in Institutional Context: A Grounded Theory Study on Iran Market
Objective Art business takes place in an institutional context and is highly reliant on the cultural, political, and social content of a society. Because of a variety of reasons such as the profitability of art industry in foreign market, low academic marketing knowledge, the opposing ideas to art economy according to its players, the high rate of graduate students in art disciplines and the n...
متن کاملAnalysis of a Problem Using Various Visions
In this paper an applied problem, where the response of interest is the number of success in a specific experiment, is considered and by various visions is studied. The effects of outlier values of response on results of a regression analysis are so important to be studied. For this reason, using diagnostic methods, outlier response values are recognized. It is shown that use of arc-sine ...
متن کاملVisions and Visioning in CHI
There are many visions that touch on the future of human computer interaction from a trans-human future to a post-technological UI. However visions related to the progress of technology are not new. Creative and insightful visionaries from Denis Diderot to Vannevar Bush have been postulating visions of possible futures or technology for centuries. Some idealised views end up discredited with ad...
متن کامل